About Us

As founder and CEO of Hudson Square, Orly brings over twenty years of industry experience to the Hudson Square team.

Orly graduated with a degree in economics from Fordham University in New York City.

Upon graduation, Orly was hired by Falk Communications, a INC top 100 firm, to lead their account team with key pharmaceutical clients including Merck and Schering Plough.

She then moved to The Nelson Group as President Global Events. In that capacity Orly led teams that executed over 4,500 meetings and events for both big pharma and biotech brands.

Those events included over 300 health care related experiential events which featured leading global entertainers and athletes.

In her current position as founder and CEO of Hudson Square, Orly manages the meeting planners and oversees operations (including HCP spent reporting & compliance by country), develops companywide policies and procedures, and coordinates the planning for key accounts and high- level meetings worldwide.

Orly is fluent in English and Spanish

Rooney is one of the most recognized and celebrated business executives in the US. Rooney launched and led brands that generated over $35 billion in global sales and became some of the most famous, recognized, and iconic brands in the world. Those brands include Viagra.
 

Rooney’s awards and recognitions include: 

•Led fastest brand to ever become world famous

•Created a Top 5 global brand 

•Achieved most media/PR ever generated for a pharmaceutical and/or consumer brand 

•Delivered featured covers on ever major global magazine including Esquire, Vanity Fair, Forbes, and Fortune 

•Set industry (still unmatched) record $200 billion+ increase in corporate value (Market Cap) based on Viagra’s impact on Pfizer’s stock price. 

•Rooney’s success has been recognized by feature cover articles in Esquire and GQ magazine’s, TED Talks and coverage by CNN, FOX and other major media outlets. 

•Rooney is featured in the documentary “The little Blue Pill” which is currently streaming on Discovery+ 

•Rooney is also featured in the Documentary “Keeping it Up… The Story Of Viagra which is currently streaming on BBC global 

•Rooney Is also the subject of the upcoming Spike Lee Produced major motion picture “All Rise” focused on the story of, and the leadership role he had in Viagra’s incredible rise to unmatched global success.

 •Rooney is also one of the most in-demand corporate speakers. 

•Rooney’s keynote talk “How Simplicity Drives Unbeatable Success” focuses on how the little things drive big success 

- Exhibit A – Viagra.  

•Driven by the fact that all attendees know Viagra and are excited to hear a real world, powerful presentation that they can all truly relate to - this talk is an unmatched fan favorite as it provides true proven real- world tools that each attendee can not only relate to, but also apply today to positively impact their tomorrow. 

•Key audiences that benefit the most from this presentation and can truly apply the principles shared are high achieving corporate teams (Boards / Senior Leadership Teams / Sales Teams / Global Teams / Global Organizations) and High Net Worth / High Profile Individuals that are focused on meeting and exceeding their already high expectations of both themselves and their teams.